Find Your Ideal Client on YouTube | Free Zoom Training, Thu Oct 29

Press Record.Watch Your Ideal ClientsCome to You.

How would it feel to pick up your phone and see a text that says Hey, I watched your video. Can we talk? On Thursday morning, Vinny Gerace and Bruce Woodburn will show you how Central Florida agents are getting exactly that from YouTube, using the phone already in your pocket. Bring your coffee. You don't need a channel, a camera, or a single video to your name.

Thursday, Oct 29, 2026
10:00 to 11:00 AM ET
Free on Zoom
Save My Free Seat →

Register on Zoom and your join link is emailed to you.

Missed Vino & Views in DeLand? The storm kept a lot of people home on October 7, so Bruce and Vinny are bringing the same YouTube training to you on Zoom.

Vinny Gerace, founder of Invincible Works
Your instructor
Vinny Gerace
Brought to you by
Bruce Woodburn
Bruce Woodburn · The Loan ArrangerCrossCountry Mortgage · NMLS 228431
Vinny Gerace
Vinny GeraceFounder, Invincible Works
12 hrs
From Shawn's first video to his first inbound lead
$9M
In sales for Shawn from YouTube leads, one video a week, no paid ads
479K
Views on one of Tom's Florida property tax videos
#5
Cruise Planners franchise owner in Central Florida. Ken is 80, and YouTube is his only marketing

Every one of these is a real Invincible Works client. Sales and rankings are reported by the clients. View counts are from vidIQ on October 15, 2026.

This is for you if you've ever said one of these out loud.

Vinny hears these from agents all the time. Shawn McCormick said a couple of them himself before his first video went up.

You've posted a few videos and nobody called.
You're awkward on camera, and you figure nobody wants to hear what you have to say.
You have so many ideas that you have no idea where to start.
You don't see how a YouTube video turns into a real closing.
You think you're too late, because everybody's already on YouTube.
You're tired of chasing leads and want clients who already trust you before they ever pick up the phone.

If you nodded at even one of those, you're in the right place. In Vinny's words, "It's not about being perfect. It's just being consistent, persistent, and yourself."

Vinny presenting a slide titled You're in the right place if
Vinny walking a room of agents through the "You're in the right place if" slide.

On October 29, you'll discover:

Vinny is going to teach you as much as he can in the time you have together, and then he promises to show you how to take it further.

Vinny Gerace teaching a room of agents how to find their ideal client
Vinny teaching a room of agents how to find their ideal client. On October 29 you get the same training from your desk.
1

Why the phone in your pocket is all the gear you need.You'll see how to set the stage so your very first video works for you instead of disappearing. Shawn bought two follow-me drones, and they're still in a drawer. Everything he films is shot on his phone.

2

Exactly who your ideal client is: the one person you'd love a thousand more of.You'll answer the same questions Vinny used to find Shawn's Orlando Airbnb buyers and Ken's travelers over 60, so every video you make talks to one real person and YouTube knows who to send it to.

3

What your channel is about, in one sentence you can tape to your wall.You'll know whether to own a town or own a topic, and how to turn the questions your clients already ask you into the videos people are typing into YouTube right now.

4

How to take what you learn on Thursday further, with our tools, tips and support.Before you log off, you'll know your next step, whether you want to do this yourself or have Vinny's team in your corner.

This is long-form YouTube, the kind people watch on the TV in their living room. Vinny isn't trying to turn you into an influencer or get you dancing on TikTok. The goal is business.

Save My Free Seat →

Every one of them started at zero subscribers.

YouTube isn't a hobby for these three. It's how their phones ring. You can look all three up on YouTube today. The subscriber, view and video counts under each story were pulled from vidIQ on October 15, 2026.

Shawn McCormick
Shawn McCormick
On The House · Orlando Airbnb Guide
First inbound lead in 12 hours.

Shawn was the shy one. He launched in January 2025 with about ten subscribers, mostly family. Twelve hours after his first video went up, he forwarded Vinny a text that started, "Hello. I watched your video. I have an Airbnb in Melbourne Beach."

He posts one video a week, runs no paid ads, and reports $9 million in sales from YouTube leads. Search "Orlando Airbnbs" on YouTube and he comes up first. Someone even recognized him while he was buying a mattress in Clermont.

My broker was encouraging me in 2016 to do video. Had I started then, I'd probably be retired today.Shawn McCormick · Vino & Views, Oct 7, 2026
1,900
Subscribers
137.8K
Total views
212
Videos
Text messages from Shawn to Vinny, including a forwarded lead that says Hello, I watched your video, I have an Airbnb in Melbourne Beach
The real texts. The first lead came 12 hours after launch, and by April a viewer of his Clermont videos had a 1031 exchange to do in 45 days.
Shawn McCormick filming a video in his office
Shawn filming in his office.
Shawn's videos ranking first on YouTube for Orlando Airbnbs
Search "Orlando Airbnbs" on YouTube and Shawn comes up first.
TM
Tom McNamara
Florida Real Estate Insider
From 565 views to the Florida tax guy.

Tom started in the middle of 2024 making videos about everything, from Lake Mary to SunRail to Lucille Ball's hometown. His Lake Mary video got 565 views and no calls.

Once he picked one shelf, Florida property taxes and homeowner rights, it took off. One of his tax videos has 479,657 views and another has more than 426,000. News stations now call Tom for comment, and Vinny says a single video paid him about $5,000 in ad revenue.

The number of people that downloaded my Action Pack, the comments, the calls. I've gotten 3 Airbnb opportunities, an invite to a podcast, an invite to speak at an event.Tom McNamara · Florida Real Estate Insider
34,800
Subscribers
3.4M
Total views
226
Videos
Living in Lake Mary Florida video with 565 views
Before he picked his lane, Lake Mary got 565 views and no calls.
Tom McNamara's Florida Real Estate Insider videos with view counts
After: his videos on taxes, HOAs and new Florida laws, with hundreds of thousands of views each.
KS
Ken Szczepanek
Travel by Ken · Cruise Planners
One person to serve. Now he's #5.

Ken sold his insurance business and bought a Cruise Planners franchise so he could help people travel before they can't. At first he made videos about everything: traveling with pets, travel credit cards, every destination he could think of. Four months in, he had 183 views.

Vinny narrowed him to one person: people over sixty who want their bucket-list trips while they still can. He started faceless, with just his voice over footage, and got on camera once he had the confidence. Today his channel pulls about 25,000 views a month, and Ken is the #5 Cruise Planners franchise owner in Central Florida. He's 80.

He started a year ago, and the only thing this man does for marketing is YouTube. One video a week. No mail marketing, no emails.Vinny Gerace · Vino & Views, Oct 7, 2026
2,450
Subscribers
257.7K
Total views
213
Videos
Traveling With Dogs video with 183 views
Before: videos about everything, 183 views in four months.
Retirement Travel Bucket List video with 15,000 views
After: one niche. This video was at 15,000 views here, and it's at 21,880 today.

Sales, deal and ranking figures are reported by the clients themselves. Subscriber, view and video counts change daily.

Kitchens, patios, docks and a pontoon boat.

This is what filming looks like for Vinny's clients. No studio required. Most of the time, people are filming with their phone wherever they already live and work.

Vinny with clients on the dock at Oak Hill Fish Camp
On the dock at Oak Hill Fish Camp
Vinny directing a client in the studio
Vinny directing a client
A client filming in his home office
A home office
A client filming at home
Filming at home
Two clients filming by a lake in Orlando
By a lake in Orlando
A client filming on his patio
On the patio
Filming an interview on a pontoon boat
An interview on a pontoon boat
A SHOOTCamp shoot day on location
A shoot day on location
A group shoot with clients
A group shoot with clients

Your channel can't be for everyone. It has to be for someone.Vinny Gerace

Bruce Woodburn, The Loan Arranger

Bruce has watched this work on his own channel.

Bruce Woodburn has been on Central Florida radio for more than twenty years. When he wanted his videos to reach more people, he brought in Vinny.

"Vinny has helped me get my viewers up and fine-tune the business that I have for media. I didn't realize how bad I was doing. I was doing a lot of stuff and it wasn't getting a lot of views. This guy fixes that stuff."

Bruce Woodburn, The Loan Arranger · Vino & Views, Oct 7, 2026

Views more than doubled
Bruce's channel went from about 32,000 total views in December 2025 to more than 75,000 this October, according to vidIQ.
The Insurance Commissioner interview
Vinny's team produced Bruce's sit-down with Florida Insurance Commissioner Mike Yaworsky on why homeowners insurance rates are dropping in 2026.
Monday Mortgage Minute
Bruce co-hosts it with Tom McNamara, the Invincible Works client behind Florida Real Estate Insider.
Rooms full of agents
Bruce and Vinny have taught realtors together since one of Vinny's first SHOOTCamp boot camps, most recently at Vino & Views in DeLand.
Vinny with attendees after a Shoot Your Shot talk
Vinny with attendees after a Shoot Your Shot talk.

The best time to plant this tree was ten years ago.

The second best time is Thursday morning. A good YouTube video works like an evergreen. Vinny has a client who got busy and stopped posting, and Vinny is still forwarding him leads from videos he made a year ago.

Mailers cost you money every single month. A video answers your future client's question in your voice, at their kitchen table, before they've ever met you. When they finally reach out, they already know you, like you and trust you.

Your ideal clients are already searching YouTube. They want your expertise. Give them what they need to say yes to working with you.

If you want to farm a community once a month, it's going to cost you $500 to $1,000 a month just to send your mailers out.Bruce Woodburn · Vino & Views, Oct 7, 2026
Do you have time to call 10,000 people this month? That's why I love YouTube. People get to know, like and trust you just by watching your videos.Vinny Gerace

The two people you'll learn from.

Vinny Gerace
Your instructor

Vinny Gerace

Founder, Invincible Works

Vinny has been in real estate for about ten years and went to film school at Full Sail University in Winter Park, then worked on projects for Adult Swim and Comedy Central. A friend asked him for help with a YouTube channel, and that turned into Invincible Works. Today his team runs channels for realtors, a fish camp, a travel agent and a national gingerbread house champion, and he teaches the same system in SHOOTCamp.

Bruce Woodburn
Your co-host

Bruce Woodburn

Branch Manager, CrossCountry Mortgage · Winter Park

Known on the air as The Loan Arranger, Bruce has spent decades helping Central Floridians get into homes and build wealth through real estate. You can hear him on WDBO 107.3 FM and 580 AM in Orlando and on 102.5 The Bone in Tampa. He's been named a Top 1% lender in Central Florida and a three-time Triple Crown winner for loan volume, loans funded and purchase transactions.

NMLS 228431 · 2729 W Fairbanks Ave, Winter Park, FL 32789 · 407.230.6599

The questions everybody asks.

Is this really free?

Yes. There's no ticket price. Register on the Zoom page and your join link is emailed to you.

Do I need a camera or any gear?

No. Bring your coffee and something to take notes with. Everything Vinny teaches works with the smartphone you already have, which is how most of his clients shot their first video.

I don't have a YouTube channel yet. Should I still come?

Yes. You're exactly who this was built for. Nothing on Thursday assumes you've posted anything.

I've never made a video in my life. Am I too far behind?

No. Shawn McCormick had been in real estate for years and had never been on camera when he started, and he had an inbound lead twelve hours after his first video went up. Thursday is about who you're talking to and what you're promising them, and none of that takes camera experience.

I made it to Vino & Views in DeLand. Is this the same thing?

It's the same training, live on Zoom. If you were there, it's a good refresher, and it's an easy one to forward to an agent friend who missed it.

What if I'm not a realtor?

You're welcome too. The same system runs on channels for travel, fishing, mortgage and coaching businesses. If trust is what closes your sale, this applies to you.

Your next client is searching YouTube right now.

The only question is whether they find you or your competitor. Grab your coffee, log on with Bruce and Vinny on Thursday morning, and leave knowing exactly who you're talking to and what your channel is about.

Thursday, Oct 29, 202610:00 to 11:00 AM ETFree on Zoom
Save My Free Seat →

Brought to you by Bruce Woodburn of CrossCountry Mortgage and Vinny Gerace of Invincible Works.

Invincible Works, LLC
invincibleworks.com
Team@InvincibleWorks.com · (321) 306-3146
Bruce Woodburn · The Loan Arranger
Branch Manager, CrossCountry Mortgage
NMLS 228431
webringyouhome.com · 407.230.6599
Free YouTube Training on Zoom
Thursday, October 29, 2026
10:00 to 11:00 AM Eastern
Live on Zoom · Register here

Results shown are from named Invincible Works clients and are not a guarantee of similar results. Sales, deal, ad revenue and ranking figures are reported by those clients. Subscriber, view and video counts were pulled from vidIQ on October 15, 2026 and change daily. This event is educational. It is not an offer to lend, a commitment to lend, or a loan approval. All loan programs are subject to credit approval and underwriting guidelines. CrossCountry Mortgage, LLC, NMLS 3029. Branch NMLS 1591876. Equal Housing Opportunity.

Thu, Oct 29 · 10 AM ETFree YouTube training on Zoom
Save My Seat